Most companies will use web based HR Surveys

The data generated in this way is:


(Initial) response rates of web questionnaires can be low, so you need to chase the employees and their managers to complete the questionnaire with up to 14 reminders.

Based on inaccurate memories

Because such a survey is cumbersome to fill in, it is only executed once a year. This means that questions have to span the whole year and are therefore very inaccurate.

Biased by time & context

Because the survey is only asked once a year, the employee will also only answer each question once. So the time, place and mood can greatly influence the answers.

How do we solve this problem?
With the Q messaging platform, the employee answers questions on his smartphone in a non intrusive way, multiple times a day or week. That way, at the end of the week, the HR department has access to a complete survey.

Our mobile app poses simple questions to the user, each time he unlocks the screen. Each question needs to be read and answered in 1.6 seconds, which according to a research paper from Stanford is the maximum amount of time users want to spend unlocking their phone. So, as you unlock your phone between 10 and 30 times/day, there are ample opportunities to answer a question in 1.6 seconds.

As we can ask multiple questions, we need to keep the user engaged, by making the daily questionnaire as dynamic as possible. With the Q messaging platform:

You can ask questions at a specific time and on a specific day of the week or month (Frequency).

Questions can depend dynamically on previous answers.

You can ask questions in a specific context, or put answers in a specific context

Specific questions will be asked at the most appropriate time and unlock, based on all previous data due to the adaptive question engine.

The answered questions are synched multiple times per day to our servers, so the doctor can monitor his patients in real time on the dashboard.

What are the benefits?

You get feedback throughout the year rather than once a year.

You can add questions at any time, which means that you can get feedback from your employees much faster.

You can dive deeper into questions by adding drill-down questions later on.

You have a tool that specifically appeals to your millennials.

How does it work?

  1. You define a set of questions to start with.
  2. The Q team sets up the questionnaire for you or you can do this yourself with the Q administration tool.
  3. The Q team sends you a link to the Android app store and the iPhone iTunes store.
  4. The employees install the Q app just like any other app.
  5. Once installed, the employee answers the questions and your get real time feedback on the Q dashboards.

Use Cases

Together with SD Worx, the Q team designed a questionnaire to monitor the workload of employees. Based on the flow theory, the employee answers 3 questions each morning that determines how he feels about work that day. In the afternoon, random questions pop up that cross-check the previous questions. Employees answer these questions during two months so that they have a good overview of their workload and stress balance. Also, burnouts and boreouts can easily be detected with these amounts of data.

When one of the teams of a Fortune 500 company, was moving from one office to another, they asked the Q team for help. The move was a pilot to see wether or not this type of office works better and they wanted to monitor the employees’ succes in this new environment. So, during 2 months, employees answered 2 questions per day concerning the office move. Questions asked were “I easily found a work-station today”, “Our new workspace facilitates my collaborative work”, …

This is the feedback we got from the leader of this project:

  • Why did you want to use the app: We were looking for an alternative and fast way to gather feedback – real time! We found it!
  • What did you think about it afterwards?: People did enjoy using the app and this made feedback a quality one. The back-end process was also pretty easy.
  • What is an additional benefit which you did not expect?
  • We saw we could ‘educate’ people through asking questions.
  • The ability of quickly checking development over time asking the same question at short interval and seeing the results of our modified strategies kicking in.

The Q1.6 was then used by various other teams in the Americas as a two-way communication channel between HR and employees.

Other feedback we received on these projects:

  • Why did you want to use the app: The main reason I wanted the app is because of how easy and effectively one can gather feedback. Our response rate has been ~75% to 80% which is pretty amazing and almost impossible to achieve with a regular survey. The other reason is because the app is very appealing for young people, average age in my organisation is probably ~26 so it was very easy to ‘sell’ the idea.
  • What did you think about it afterwards? The app met and exceeded my expectations! We were able to gather feedback extremely quickly and monitor results lively, which is awesome. The support from the Q team has been outstanding and very fast.
  • What is an additional benefit which you did not expect? The ability to add questions so quickly was extremely beneficial because it gave us the chance to gather input on hot topics that just came up in the organisation.
The Q Newsletter
Be the first to get latest updates and exclusive content straight to your email inbox.
Stay Updated
Give it a try, you can unsubscribe anytime.